The Home Seller's Guide


From determining your home's value to closing day, learn more about the home selling process.

The decision to sell your home is a big one. Whether this will be your first time on the selling side of the real estate process or you’ve done it several times before, I would love to assist you with the sale of your home. As a trusted RE/MAX® agent, I can help you navigate the process and help answer any questions you may have.

The Home Seller's Guide


From determining your home's value to closing day, learn more about the home selling process.

The decision to sell your home is a big one. Whether this will be your first time on the selling side of the real estate process or you’ve done it several times before, I would love to assist you with the sale of your home. As a trusted RE/MAX® agent in Calgary, I can help you navigate the process and help answer any questions you may have.

My Seller's Outline

STEP ONE

Choose a RE/MAX Agent

The best thing you can do to make the selling process as quick and as easy as possible is to hire a real estate professional — and as a RE/MAX agent, I am here to help every step of the way. I can offer cutting edge technology, comprehensive marketing strategies, and can effectively and efficiently guide you through the real estate process. I understand the nuances of the market and can work with you to determine a competitive and fair price for your home.

STEP TWO

Prepare Your Home For Sale

Before you list your home, you’ll want to make sure your home is as marketable as possible. You may want to consider some repairs that could help add value to your property, such as fixing any water damage or foundation concerns. Even small cosmetic changes can have a big impact in the eyes of a buyer, such as replacing outdated light fixtures or giving your home a fresh coat of paint. I can work with you to help identify updates that may help increase the value of your home.

STEP THREE

Determine Your Home's Value

Choosing the right price for your home is one of the most important components of the selling process. While online estimates can be a good place to start, your agent will be able to provide a more accurate estimate based on local trends, the condition of your home, similar homes in the area, and more. Equipped with the insight and knowledge on the real estate market, you can rest assured knowing your RE/MAX agent is committed to finding a fair value for your home.

STEP ONE

Choose a RE/MAX Agent

The best thing you can do to make the house selling process as quick and as easy as possible is to hire a real estate professional who has the experience and knowledge of Calgary real estate market, — and as a RE/MAX agent, I am here to help every step of the way. I can offer cutting edge technology, comprehensive home selling marketing strategies, and can effectively and efficiently guide you through the real estate process. I understand the nuances of the real estate market in Calgary, and can work with you to determine a competitive and fair price for your home.

STEP TWO

Prepare Your Home For Sale

Before you list your home, you’ll want to make sure your home is as marketable as possible. You may want to consider some repairs that could help add value to your property, such as fixing any water damage or foundation concerns. Even small cosmetic changes can have a big impact in the eyes of a buyer, such as replacing outdated light fixtures or giving your home a fresh coat of paint. I can work with you to help identify updates that may help increase the value of your home.

STEP THREE

Determine Your Home's Value

Choosing the right price for your home is one of the most important components of the selling process. While online estimates can be a good place to start, your agent will be able to provide a more accurate estimate based on local trends, the condition of your home, similar homes in the area, and more. Equipped with the insight and knowledge on the real estate market, you can rest assured knowing your RE/MAX agent is committed to finding a fair value for your home.

STEP FOUR

Accept the Offer

Once your home is on the market and a buyer is interested, he or she will submit an offer to your agent through their own agent. While the offer may differ from your asking price, you are able to reject or counter it if you’d like. Once you accept an offer, you’ll be officially under contract! During the due-diligence period between signing the purchase agreement and closing the sale of your home, your agent can help you understand the conditions, provisions, and obligations of your contact.

STEP FIVE

Close on Your Home

Once you’ve gone through the process you are ready to officially sell your home! You’ll sit down and sign paperwork with the help of your agent and transfer the ownership of your home to the buyer. Now it’s time to celebrate — you’ve just sold your home and are ready to move on to your next adventure.

STEP FOUR

Accept the Offer

Once your home is on the market and a buyer is interested, he or she will submit an offer to your agent through their own agent. While the offer may differ from your asking price, you are able to reject or counter it if you’d like. Once you accept an offer, you’ll be officially under contract! During the due-diligence period between signing the purchase agreement and closing the sale of your home, your agent can help you understand the conditions, provisions, and obligations of your contact.

STEP FIVE

Close on Your Home

Once you’ve gone through the process you are ready to officially sell your home! You’ll sit down and sign paperwork with the help of your agent and transfer the ownership of your home to the buyer. Now it’s time to celebrate — you’ve just sold your home and are ready to move on to your next adventure.

MARKETING YOUR CALGARY PROPERTY


As a RE/MAX agent, I have access to advanced technology and marketing strategies, and I have the knowledge and expertise to help sell your home. A few highlights include:

Online Listing for Your Calgary Home

Online listings feature information specific to each property and the surrounding area, as well as a property image. An invaluable marketing tool, the property image gives potential buyers an instant preview, which saves time and visually sparks interest.

Advanced Home Selling Marketing Strategies

I have advanced marketing and digital strategies that can help drive more traffic to your listing. The RE/MAX network of agents is one of the largest in the country and can be a great resource for spreading the word about your property by word of mouth, online marketing, and other advertising opportunities.

Calgary Home Selling FAQs

  • How do I know what my home is worth in Calgary?

    Determining your home's value involves much more than looking at its assessed value or comparing it to a neighbour's asking price. I prepare a Comparative Market Analysis (CMA), reviewing recent sales, active listings, current competition, and market trends in your specific community. I also consider your home's size, condition, upgrades, location, and unique features. My goal is to provide an honest, realistic assessment of what buyers may be willing to pay in today's market so we can develop a pricing strategy that works for you.
    Read More
  • When is the best time to sell a home in Calgary?

    Spring is traditionally one of Calgary's busiest real estate seasons, but that doesn't necessarily mean it's the best time for every seller. Market conditions, inventory levels, competition, and your personal circumstances all play a role. Sometimes listing when fewer competing properties are available can work to your advantage. I look at what's happening in your particular neighbourhood and price range to help determine the best timing for your sale. A well-priced and well-presented home can attract buyers throughout the year.
    Read More
  • How much does it cost to sell a home in Calgary?

    The main expenses when selling a home typically include real estate commissions, legal fees, and any costs associated with preparing the property for sale. Depending on your situation, there may also be mortgage discharge or prepayment charges, moving expenses, and costs for obtaining or updating a Real Property Report. Commissions are negotiable and subject to GST. Before listing, I'll walk you through the anticipated expenses so you have a clear understanding of what you can expect to receive from the sale.
    Read More
  • What commission do REALTORS® charge in Calgary?

    Generally, real estate commissions in Calgary are 7% on the first $100,000 of the sale price and 3% on the remaining balance, plus GST. The seller typically pays both the listing REALTOR®'s and the buyer's REALTOR®'s commissions, with the total commission shared between the two brokerages.


    However, in Alberta, commissions are negotiable, and there is no government-mandated commission rate. I'll explain my commission structure, the services included, and how compensation is handled before you sign a listing agreement. Transparency is important to me, and I want you to feel comfortable with the services you're receiving.

    Read More
  • How long does it take to sell a home in Calgary?

    The time it takes to sell a property depends on several factors, including location, price, condition, competition, and overall market conditions. Some homes sell quickly, while others take several weeks or months. Different property types can also experience very different levels of demand. For example, a detached home in an established neighbourhood may perform differently from an apartment condominium. I'll review recent sales and current competition in your area to give you a realistic idea of what to expect, while keeping you informed throughout the process.
    Read More
  • Should I renovate my home before putting it on the market?

    Not necessarily! While certain improvements can make a home more appealing, major renovations don't always provide a worthwhile return on investment. Sometimes fresh paint, minor repairs, updated lighting, or professional cleaning can make a significant difference without a large expense. I prefer to walk through your home with you before recommending any work. Together, we'll identify which improvements are worth considering and which ones may not add enough value to justify the cost. My goal is to help you spend wisely, not unnecessarily.
    Read More
  • What should I do to prepare my home for sale?

    First impressions matter! I generally recommend starting with a thorough cleaning, decluttering, and taking care of minor repairs. Removing excess furniture and personal items can help rooms feel more spacious and allow buyers to picture themselves living in the home. Curb appeal is also important, so don't overlook landscaping, walkways, and the front entrance. Every property is different, and I'll provide personalized recommendations to help your home look its best before professional photography and showings begin.
    Read More
  • Do I need to stage my home before selling?

    Not every home requires professional staging, but presentation can have a significant impact on how buyers respond to a property. Sometimes simply rearranging furniture, removing clutter, or adding a few finishing touches is enough. Vacant homes may benefit from physical or virtual staging to help buyers visualize how rooms can be used. I assess each property individually and recommend an approach that makes sense for the home, the target buyer, and your budget. The goal is to highlight your property's best features without unnecessary expense.
    Read More
  • How important are professional photographs when selling my home?

    Professional photography is one of the most important parts of marketing a property. Most buyers begin their home search online, and photographs are often their first introduction to your home. Bright, accurate, well-composed images can help showcase the layout, finishes, and unique features of a property. I believe in presenting listings professionally, with photography and marketing materials that reflect the home's strengths. Great photographs won't replace proper pricing, but they can make a meaningful difference in attracting attention and encouraging buyers to book a showing.
    Read More
  • How will you market my home to potential buyers?

    Every property deserves a marketing strategy tailored to its features, location, price range, and target buyers. My approach includes professional photography, compelling property descriptions, MLS® exposure, online marketing, and promotion through appropriate real estate channels. Depending on the property, additional tools such as virtual staging, video, social media, and open houses may also be beneficial. I monitor listing activity, competing properties, showing feedback, and market changes throughout the process. Marketing isn't simply about getting your home online; it's about positioning it effectively and adjusting our strategy when needed.
    Read More
  • How do you determine the right asking price for my home?

    Pricing is one of the most important decisions we make when preparing your home for sale. I review recent comparable sales, active competition, market trends, and the features that make your property unique. While it's natural to want the highest possible price, listing too high can discourage buyers and lead to longer days on market. Pricing too low without a clear strategy can also carry risks. My goal is to recommend a competitive asking price that reflects current market conditions and gives your home the best opportunity to attract serious buyers.
    Read More
  • What happens if my home isn't selling?

    If your home isn't generating the interest we expected, the first step is to understand why. I'll review online activity, showing requests, buyer feedback, recent sales, and any new competing listings. Sometimes small improvements to presentation or marketing can help, while other situations may require a price adjustment. I believe in being proactive and having honest conversations about what the market is telling us. My job is to keep you informed, provide recommendations based on the evidence, and work with you to determine the best next step.
    Read More
  • Should I price my home higher to leave room for negotiation?

    It's a common strategy, but pricing above market value can sometimes work against you. Buyers have access to extensive listing information and often compare several properties before deciding which ones to view. If your home appears overpriced relative to the competition, some buyers may overlook it entirely. A competitive asking price can help generate interest and create better negotiating opportunities. I'll review comparable sales and current market conditions with you so we can establish a strategy rather than simply choosing a higher number and hoping buyers negotiate.
    Read More
  • Do open houses help sell homes in Calgary?

    Absolutely! I believe open houses are an important part of a successful marketing strategy, and I recommend them for most properties. They provide an opportunity for potential buyers to view your home in a relaxed setting without having to schedule a private showing. Open houses can also attract buyers who may not have otherwise considered the property and help generate additional interest and exposure.


    While I recommend open houses for most listings, there are situations where they may be less practical, particularly in apartment condominiums where building access and security can make hosting more challenging.


    Although open houses are just one part of my overall marketing strategy, I believe they are a valuable tool in getting more eyes on your property and increasing the opportunity to find the right buyer.

    Read More
  • Do I need to be home during showings?

    I recommend that sellers leave the property during showings whenever possible. Buyers tend to feel more comfortable taking their time, discussing the home openly, and imagining themselves living there when the owners aren't present. Before listing, we'll discuss showing instructions, preferred notice, pets, security, and any scheduling considerations. I understand that accommodating showings can be inconvenient, especially when you're living in the home, and I'll work with you to make the process as manageable as possible while still providing buyers with reasonable access.
    Read More
  • What happens when I receive an offer on my home?

    When an offer comes in, I'll review it with you carefully. Price is important, but it's only one part of the offer. We'll also consider financing, conditions, deposit, possession date, inclusions, and any other terms that could affect the transaction. I'll explain the advantages and potential risks so you can decide whether to accept, reject, or negotiate a counteroffer. My role is to provide clear advice, represent your interests, and help you make a decision that aligns with your goals.
    Read More
  • What happens if I receive multiple offers on my home?

    Receiving multiple offers can be exciting, but the highest price isn't always the best offer. It's important to consider financing, conditions, deposit, possession date, and the likelihood of the transaction closing successfully. I'll review each offer with you and explain the strengths and potential concerns. As the seller, you decide which offer to accept, whether to negotiate, or whether to decline them all. My priority is to help you evaluate the full picture and choose the offer that best meets your needs.
    Read More
  • What does it mean when my home is conditionally sold?

    A conditional sale means you've accepted an offer, but the buyer still has certain requirements to satisfy or waive before the sale becomes firm. Common conditions include financing approval, a home inspection, or condominium document review. Some offers may also be conditional on the buyer selling their existing home. Each condition has a deadline outlined in the contract. I'll help you understand the conditions, monitor the timelines, and keep you informed until the sale becomes firm or the contract ends according to its terms.
    Read More
  • What happens if the buyer's home inspection identifies problems?

    It's not unusual for a home inspection to identify maintenance items or concerns, even in a well-maintained property. What happens next depends on the findings, the purchase contract, and the buyer's response. The buyer may proceed as agreed, request repairs, attempt to renegotiate, or choose not to waive the inspection condition. You are not automatically obligated to agree to new requests. I'll help you assess the situation, discuss your options, and negotiate where appropriate, with the goal of keeping the transaction moving forward while protecting your interests.
    Read More
  • Do I need a Real Property Report (RPR) to sell my home in Alberta?

    For detached properties and bare land condominiums in Alberta, the purchase contract requires the seller to provide a current Real Property Report with evidence of municipal compliance, unless the parties agree otherwise. An RPR is a survey document showing the property boundaries and the location of improvements such as the house, garage, deck, and fences. If you've made changes since your last RPR, it may need to be updated. I recommend reviewing this early in the listing process to avoid unnecessary delays or unexpected costs before closing.
    Read More
  • What do I have to disclose when selling my home in Alberta?

    In Alberta, sellers must disclose known material latent defects, which are significant hidden problems that may make a property unsafe, unfit for habitation, or otherwise meet the legal definition. Certain issues involving permits or municipal notices may also require disclosure. Sellers must not conceal defects or misrepresent the condition of their property. Not every minor maintenance issue is a material latent defect, but it's important to be honest when answering questions about your home. I'll help you understand the disclosure process and recommend legal advice if a particular issue is unclear.
    Read More
  • Should I sell my current home before buying another one?

    There isn't one right answer for everyone. Selling first gives you a clearer understanding of your available equity and purchasing budget, but it may mean arranging temporary accommodation if you haven't found your next home. Buying first can provide more flexibility in your home search, but it may create financial pressure if your existing property takes longer to sell. We'll discuss your finances, timing, market conditions, and comfort with risk to help develop a plan that works for your circumstances.
    Read More
  • Can I sell my home if I still have a mortgage?

    Yes! Many homeowners sell their property before their mortgage is fully paid off. The outstanding mortgage is generally paid out from the sale proceeds through your lawyer at closing. Depending on your mortgage terms, you may face a prepayment penalty or discharge fee. Some lenders also offer mortgage portability options if you're purchasing another property. I recommend contacting your lender before listing so you understand your payout amount, potential penalties, and how much equity you can expect to have available after the sale.
    Read More
  • What happens on possession day when I sell my home?

    Possession day is when the buyer is scheduled to take ownership and receive access to the property, subject to the terms of the contract and completion of the legal closing process. Before possession, you'll need to have the home emptied of your belongings, leave the agreed-upon inclusions, and ensure the property is in the condition required by the contract. Your lawyer coordinates the transfer of title, mortgage payout, and sale proceeds. Keys are released once the appropriate closing requirements have been met. I'll help you prepare for the final steps so the transition goes as smoothly as possible.
    Read More
  • Why should I hire a REALTOR® to sell my home in Calgary?

    Selling a home involves much more than placing a sign on the lawn and uploading photographs. From determining the right asking price and preparing your property for sale to marketing, negotiations, contracts, and closing details, there are many important decisions along the way. I believe my role is to provide honest advice, clear communication, and a personalized strategy based on your property and current market conditions. I take pride in keeping my clients informed, being available to answer questions, and helping them navigate the process with confidence. My goal is to make selling your home as smooth and successful as possible.
    Read More

READY TO BUY OR SELL A PROPERTY IN CALGARY?

CALL US TODAY

(403) 714-5428

MARKETING YOUR PROPERTY


As a RE/MAX agent, I have access to advanced technology and marketing strategies, and I have the knowledge and expertise to help sell your home. A few highlights include:

Online Listing for Your Home

Online listings feature information specific to each property and the surrounding area, as well as a property image. An invaluable marketing tool, the property image gives potential buyers an instant preview, which saves time and visually sparks interest.

Advanced Marketing

I have advanced marketing and digital strategies that can help drive more traffic to your listing. The RE/MAX network of agents is one of the largest in the country and can be a great resource for spreading the word about your property by word of mouth, online marketing, and other advertising opportunities.